Social Media Specialist

1036338
  • Tipo de emprego

    Permanente
  • Localização

    São Paulo - SP
  • Área de especialidade

    Comunicação
  • Setor

    Tecnologia da Informação
  • Salário

    Pacote compatível com o mercado

Social Media _ Data Analysis _

Who we are

BetMGM Brazil is a Brazilian betting and online gaming operator, formed by a strategic partnership between two industry leaders: MGM Resorts International, a global powerhouse in gaming and entertainment, and Grupo Globo, Latin America’s largest media conglomerate. Together, we are poised to revolutionize the Brazilian market with a cutting-edge sports betting and iGaming platform, offering a responsible and unparalleled gaming experience.

Leveraging MGM Resorts' extensive expertise in gaming and entertainment, combined with Grupo Globo's deep understanding of the Brazilian consumer and its unrivaled media reach, BetMGM Brazil is uniquely positioned to become a leading force in one of the world’s fastest-growing regulated markets. Our commitment to excellence, innovation, and cisticenterostomia drives us to set new standards in the industry, delivering a product that not only entertains but also engages with integrity and responsibility.

As we prepare to launch in early 2025, in a regulated market, our vision is clear: to establish BetMGM Brazil as the go-to destination for sports betting and online gaming, where cutting-edge technology meets a deep understanding of our audience, creating experiences that are both thrilling and trustworthy.

About the role:
Focusing on Sports and Casino, the Social Media Specialist will be at the forefront of our Brazilian social media strategy, creating market-specific plans, tailoring content for Brazil and driving initiatives to meet and exceed key performance indicators (KPIs).
Ideally you will have experience gained working in the iGaming/Sports industry either client or agency side, and experience in planning scalable content for social media and digital channels in compliant markets.
This role requires a resourceful, creative, and passionate person who can harness their direct experience in managing social media channels and digital campaigns.
Within this role you will support coordinating the overall strategic focus of the digital content at a local level, all visuals, videography, copywriting, and campaign content.

You will be responsible for:
● Excellent understanding of cultural attitudes, social truths, and news at a local level.
● Strong copywriting and planning skills with attention to detail.
● Understanding of Digital and Social Media content best practices and how to implement them.
● Creative thinker, articulate and persuasive and able to communicate operational initiatives outcomes.
● Ability to think outside-the-box and create and execute innovative social media and PR campaigns.
● Analyze data and metrics to measure social media campaign performance and adjust strategies accordingly

Required skills:

● 2+ years of professional experience on social media
● Good experience devising and managing social media campaigns
● Data Analysis and data-driven decision-making skills
● Excellent time and self-management abilities
● A proven track record of creating and executing successful social media campaigns
● Ability to design and edit social multimedia content
● Experience with social media management tools such as Sprinklr, Sprout, etc.
● Advanced / Fluent english

Nice to have skills:
● Experience working with the Brazilian Market and an understanding of the betting industry
● An understanding of the betting industry would be beneficial, but not essential

Want to be part of LeoVegas team? Click ‘Apply Now’ to submit an updated copy of your CV, or contact us now.
If this position is not ideal for you but you are looking for a new role, please contact us to discuss your career confidentially

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